CarsDirect Case Study
CarsDirect powers its XML-based e-commerce systems with Altova Authentic.
"We are using Altova Authentic to manage and work with our internal XML documents, in a project involving a user-friendly control interface for determining how purchase options are presented to consumers on our Web site. Briefly, business managers decide how they want to present an automotive purchase opportunity to a customer via the logic, which is captured in an XML document. Once QA'd, the XML document is pushed to the production Web site where it personalizes the flow of web traffic," said John L. Dohoney, Jr. Vice-President, Engineering and Application Development, for CarsDirect. "This system has increased our conversion from a lead to sale, resulting in an increase on the bottom line."
CarsDirect is the leading multi-brand online car buying service, providing new and pre-owned automobiles, and related products and services. As the pioneer of the direct online car buying model, CarsDirect has become the natural choice for consumers who demand objectivity, selection, and upfront pricing, and for dealers who want to leverage the Internet for cost-effective incremental sales and revenue. CarsDirect offers no-haggle, upfront new car pricing to consumers, who can research, price, order, purchase, insure, and finance a vehicle online via an intuitive Web site that offers product information for nearly every make, model, and style of automobile available in the United States.